[{"data":1,"prerenderedAt":432},["ShallowReactive",2],{"app-settings-nl":3,"lang-switch-\u002Fwat-we-doen\u002Fcontent\u002Fcontentstrategie":361,"page-\u002Fwat-we-doen\u002Fcontent\u002Fcontentstrategie":363},{"company_name":4,"address":5,"phone_title":14,"phone":15,"email_title":19,"email":20,"contact_page":23,"linkedin":26,"facebook":27,"instagram":28,"x_twitter":27,"youtube":27,"main_menu":29,"footer_menu":335},"Get Interactive",{"streetAddress":6,"postalCode":7,"addressLocality":8,"addressCountry":9,"googleMapsUrl":10,"geo":11},"Dorpsstraat 50","3433 CM","Nieuwegein","NL","https:\u002F\u002Fmaps.app.goo.gl\u002FDTiMDK4wYniQbVvv8",{"latitude":12,"longitude":13},52.0297,5.0853,"Bel ons",{"label":16,"url":17,"target":18},"030 - 6080848","tel:+31306080848",false,"Mail 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B2B-bedrijf",[52],{"_slug":53},"\u002Fuitdagingen\u002Fik-wil-online-groeien-met-mijn-b2b-bedrijf",{"_id":55,"title":56,"link_to_page":57,"link_to_custom":27},"a7f7973f-c00c-4842-9b66-413194c2f776","Ik wil potentiële nieuwe medewerkers online bereiken",[58],{"_slug":59},"\u002Fuitdagingen\u002Fik-wil-potentiele-nieuwe-medewerkers-online-bereiken",{"_id":61,"title":62,"link_to_page":63,"link_to_custom":27},"09d15cd5-8502-44ad-bf1e-aa269e9a7863","Ik wil samen bouwen aan mij online reputatie",[64],{"_slug":65},"\u002Fuitdagingen\u002Fik-wil-samen-bouwen-aan-mijn-online-reputatie",{"_id":67,"title":68,"link_to_page":69,"link_to_custom":27},"39c33c5f-48a5-4da5-9022-b7de583be643","Ik wil van mijn bedrijf een merk maken",[70],{"_slug":71},"\u002Fuitdagingen\u002Fik-wil-van-mijn-bedrijf-een-merk-maken",{"_id":73,"title":74,"link_to_page":75,"link_to_custom":27,"children":78},"baf35cc2-19f1-4401-bf83-c87372df714d","Sectoren",[76],{"_slug":77},"\u002Fsectoren",[79,85,91],{"_id":80,"title":81,"link_to_page":82,"link_to_custom":27},"5dfa2304-7d05-4d02-b729-bdf0dc49e881","ICT",[83],{"_slug":84},"\u002Fsectoren\u002Fict",{"_id":86,"title":87,"link_to_page":88,"link_to_custom":27},"1cf0c7a6-1b15-4e6f-9ca0-b5346a24a7ad","Onderwijs",[89],{"_slug":90},"\u002Fsectoren\u002Fonderwijs",{"_id":92,"title":93,"link_to_page":94,"link_to_custom":27},"cc73ea10-61b8-4540-82cf-cee8a68a777c","Overheid",[95],{"_slug":96},"\u002Fsectoren\u002Foverheid",{"_id":98,"title":99,"link_to_page":100,"link_to_custom":27,"children":103},"7c7a7188-24c1-422d-9086-81205e72f1ed","Strategie",[101],{"_slug":102},"\u002Fwat-we-doen\u002Fstrategie",[104,110,116,122,128,134],{"_id":105,"title":106,"link_to_page":107,"link_to_custom":27},"4d87ecf6-ce78-4ca1-a6ca-2d15ba85d137","Digitale 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Design",[157],{"_slug":158},"\u002Fwat-we-doen\u002Fdesign\u002Fui-design",{"_id":160,"title":161,"link_to_page":162,"link_to_custom":27},"5e97ec8a-a18e-495d-a72e-a27d07896ea7","Branding",[163],{"_slug":164},"\u002Fwat-we-doen\u002Fdesign\u002Fbranding",{"_id":166,"title":167,"link_to_page":168,"link_to_custom":27},"40ddd86f-cf0f-428c-ae82-90ae140d062b","Design 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ons",[332],{"_slug":333},"\u002Fover-ons",[],[336],{"_id":337,"title":338,"menu_items":339},"afd27dab-a93d-4586-a22e-d77e0eb11e80","Footer bottom",[340,347,354],{"_id":341,"title":342,"link_to_page":343,"link_to_custom":27,"children":346},"33397a87-34bf-4e62-86a7-e8fee5486b32","Toegankelijkheid",[344],{"_slug":345},"\u002Ftoegankelijkheidsverklaring",[],{"_id":348,"title":349,"link_to_page":350,"link_to_custom":27,"children":353},"70d74193-67a6-4eaf-a5a4-aa9b14194546","Privacy- & Cookiebeleid",[351],{"_slug":352},"\u002Fprivacy-en-cookiebeleid",[],{"_id":355,"title":356,"link_to_page":357,"link_to_custom":27,"children":360},"36a19d3f-72dd-433e-b62c-a2c332d84aee","Algemene Voorwaarden",[358],{"_slug":359},"\u002Falgemene-voorwaarden",[],{"nl":269,"en":362},"\u002Fwhat-we-do\u002Fcontent\u002Fcontent-strategy",{"_id":364,"_slug":269,"_slug_translations":365,"title":266,"hero":366,"rows":374,"seo":428,"__typename":431},"22bf1ce1-1ef4-4f8d-be98-27087f15a8db",{"nl":269,"en":362},{"_id":367,"title":266,"text":368,"image":369,"ctas":27},"b41793e7-a071-425f-b08a-85d5ea8ae5f1","\u003Cp>Vaak is de eerste kennismaking met jouw bedrijf via je website: een goede eerste indruk is dus van cruciaal belang. Met alleen een mooie website ben je er tegenwoordig nog niet. \u003C\u002Fp>\u003Cp>Goede content is cruciaal, maar door tijdsgebrek of ontbrekende kennis krijgt het vaak niet de aandacht die het verdient.\u003C\u002Fp>",{"_id":370,"url":371,"name":372,"alt":373},"14cb0f25-a319-4f12-b96b-b5c36caa6cba","\u002Fimages\u002Fservices\u002Fheader-content-creatie-contentstrategie.webp","header-content-creatie-contentstrategie","Contentstrategie voor effectieve website content",{"row_items":375},[376,382,393,402,407],{"__typename":377,"_id":378,"id":27,"background":18,"subtitle":379,"title":380,"text":381,"ctas":27},"RowText","9185b747-6cb7-4dae-9102-31f80e68f81c","In het kort","Wat is een contentstrategie?","\u003Cp>Een contentstrategie is een plan waarin je de strategische keuzes voor je content vastlegt. Denk bijvoorbeeld aan je doelen, wie je wilt bereiken, thema’s, middelen, meetmethoden en waar je de content het beste kunt plaatsen. Niet alle onderdelen hoeven voor jou van toepassing te zijn, maar de contentstrategie vormt de basis voor al je content en zorgt voor samenhang binnen het contentbeleid.\u003C\u002Fp>\u003Ch6>“Een contentstrategie helpt je om de juiste doelgroep op het juiste moment te bereiken met je content.“\u003C\u002Fh6>\u003Cp>Met deze concrete contentstrategie gaan we aan de slag met het schrijven van leesbare en scanbare teksten. Door de juiste keywords te gebruiken zorgen we ervoor dat je content vindbaar is in zoekmachines zoals Google. Ook houden we rekening met de intentie van de tekst, de (meetbare) doelstellingen en we zorgen voor de juiste call-to-actions.\u003C\u002Fp>\u003Cp>Want als de bezoeker je website weet te vinden wil je natuurlijk ook dat deze iets gaat doen; een bestelling plaatsen, informatie opvragen of zich inschrijven voor je nieuwsbrief. Een weldoordachte contentstrategie speelt een belangrijke rol bij het behalen van een hogere conversie.\u003C\u002Fp>",{"__typename":383,"_id":384,"id":27,"background":385,"subtitle":386,"title":387,"text":388,"image_position":18,"image":389,"ctas":27},"RowTextAndImage","aa5d1fb2-0c88-40d6-a06c-22ae93681658",true,"Schrijf zoals je praat","Wij delen jouw verhaal","\u003Cp>De content op jouw website speelt een grote rol bij het aantrekken van het type klant dat bij je past. Als je bijvoorbeeld heel formeel en stijfjes overkomt op je website, dan trek je waarschijnlijk klanten aan die dat waarderen. Maar als blijkt dat dit vervolgens niet overeenkomt met hoe jouw bedrijf in de praktijk communiceert, dan is de kans groot dat jullie uiteindelijk geen zaken doen. \u003C\u002Fp>\u003Cp>Daarom beginnen we bij \u003Ca href=\"\u002Fwat-we-doen\u002Fcontent\">content creatie\u003C\u002Fa> met het bepalen van de juiste tone-of-voice. Samen bepalen we welke klanten je wilt aanspreken en hoe je op hen wilt overkomen. Deze richtlijnen gebruiken we vervolgens bij het schrijven van je content.\u003C\u002Fp>",{"url":390,"name":391,"alt":392},"\u002Fimages\u002Fservices\u002Fcontent-creatie-contentstrategie-tone-of-voice.webp","content-creatie-contentstrategie-tone-of-voice","De juiste tone-of-voice bepalen voor je contentstrategie",{"__typename":383,"_id":394,"id":27,"background":18,"subtitle":395,"title":396,"text":397,"image_position":385,"image":398,"ctas":27},"eb652b69-ab50-424f-bdb1-9e07e74a0555","Verhoog je conversieratio","Met doelgerichte content genereer je meer leads","\u003Cp>Maar het draait niet alleen om de gesprekken met je klanten. De content op je website moet er ook voor zorgen dat bezoekers contact met je opnemen, je producten kopen of een demo aanvragen. Daarom bespreken we voor elke pagina wat het specifieke doel is en hoe we dat kunnen bereiken. \u003C\u002Fp>\u003Cp>Met Conversie Optimalisatie (CRO) verwijderen we vervolgens eventuele obstakels in dat proces, zodat bezoekers gemakkelijk kunnen uitvoeren wat jij wilt dat ze doen.\u003C\u002Fp>",{"url":399,"name":400,"alt":401},"\u002Fimages\u002Fservices\u002Fcontent-creatie-content-strategie-conversie-optimalisatie.webp","content-creatie-content-strategie-conversie-optimalisatie","Meer leads genereren met doelgerichte content en conversie optimalisatie",{"__typename":377,"_id":403,"id":27,"background":385,"subtitle":404,"title":405,"text":406,"ctas":27},"ac4ef7cb-12ea-403d-9095-b8701e489db8","Deel je verhaal","Maak je teksten aantrekkelijk","\u003Cp>Goed geschreven teksten spelen dus een hele belangrijke rol, omdat ze jouw boodschap overbrengen aan je klanten. Bovendien is hoogwaardige content essentieel voor \u003Ca href=\"\u002Fwat-we-doen\u002Fmarketing\u002Fseo\">zoekmachineoptimalisatie\u003C\u002Fa> en \u003Ca href=\"\u002Fwat-we-doen\u002Fmarketing\u002Fconversie-optimalisatie\">conversieoptimalisatie\u003C\u002Fa>. Daarom hebben wij ervaren \u003Ca href=\"\u002Fwat-we-doen\u002Fcontent\u002Fcopywriting\">copywriters\u003C\u002Fa> om jouw website te voorzien van doelgerichte teksten die perfect zijn afgestemd op je doelgroep én zoekmachines.\u003C\u002Fp>",{"__typename":408,"_id":409,"id":27,"background":18,"title":410,"text":411,"ctas":412,"colleague":417,"reusable_content":427},"RowCta","3ccc329e-3f25-4cf4-a6d7-828f6e267987","Content Strategie: Boost je bedrijf vandaag nog!","\u003Cp>Wil jij goede teksten voor je website, waarmee je zowel bezoekers als zoekmachines blij maakt? Wij zorgen ervoor dat je ondersteuning krijgt van de beste copywriters. Kortom, als wij klaar zijn is jouw content vindbaar, gestructureerd en helder geformuleerd. \u003C\u002Fp>\u003Cp>Plan vandaag nog een gratis en vrijblijvende 30-minuten sessie in \u003Cstrong>Pim\u003C\u002Fstrong>, hij vertelt je er graag meer over!\u003C\u002Fp>",{"cta_items":413},[414],{"label":415,"internal_url":416,"url":25,"target":385},"Maak een afspraak",[],[418],{"title":419,"position":420,"linkedin":421,"hero":422},"Pim","Creative Director","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fptebbens\u002F",{"image":423},{"url":424,"name":425,"alt":426},"\u002Fimages\u002Fteam\u002Fpim.webp","pim","",[],{"title":429,"text":430,"indexable":385},"Contentstrategie - Get Interactive","Een sterke contentstrategie voor je bedrijf. Get Interactive helpt je met doelen, doelgroepen en effectieve content planning.","Service",1786044064943]