Van der Kreeft

Van der Kreeft taken to a higher level

When a client with such a fantastic domain name comes knocking, you naturally don't have to think long. We developed a new website for Van der Kreeft, Sales & Service Director Ruud Schildknegt tells you more.

New website and custom applications
jeffrey
pim
joris
moxie
marinka
Jeffrey, Pim, Joris, Moxie, and Marinka
worked on this project
Screenshot of the Heftruck.com website on laptop and mobile
Challenge

Improving the complete online presence of Heftruck.com.

Target group

Renters and buyers of internal transport equipment.

Relationship since
2020
Overview of the Heftruck.com website with page layouts across multiple devices

Challenge

The challenge of Heftruck.com

When a client with such a fantastic domain name comes knocking, you naturally don't have to think long. We developed a new website for Van der Kreeft, Sales & Service Director Ruud Schildknegt tells you more.

The click was there immediately, especially because of the no-nonsense approach.
Ruud - Van der Kreeft

Due to a conflict with their previous online partner, Ruud ended up with us: "They couldn't explain to me why I suddenly had to pay 5 times more, so you look further. Through a connection, I ended up at Get Interactive. The click was there immediately, especially because of the no-nonsense approach.

Good questions were quickly asked that I didn't have an immediate answer to. Later I saw that all those questions ensured that the process ran smoothly afterwards."

Two screen views of the Heftruck.com website with product pages

Solutions

Our plans

It was clear that Van der Kreeft's website could use a refresh. Not only the design, but also the interaction and underlying technology was quite outdated.

Van der Kreeft is the largest company of its kind in the Utrecht region, but didn't radiate that. We clearly had to work on the online presence. So we started from scratch. First a concept, then a strategy, and finally the execution.

The beautiful rental application they already had of course needed to be integrated. After that, we got to work with SEO and SEA and explored the possibilities around e-commerce. Step by step, we're working towards the total solution we sketched at the beginning.

"Step by step we work together towards the total solution."
Ruud - Van der Kreeft
Brand identity elements of Heftruck.com with colors and typography
Modern responsive design of the Heftruck.com website on mobile and desktop

Unique appearance

Contemporary design

The new website of course got a modern design. We didn't only look at the visual aspect, but also at user-friendliness. Of course, the site also works excellently on smartphones and tablets.

New features of Heftruck.com with products module and filters

Custom work

New features

We added or improved a number of features so that heftruck.com is completely up to date again:

  • Products module: Ruud and his colleagues manage the large range with ease.
  • Advanced filters: so visitors can quickly find what they're looking for.
  • Built-in chat function: quick and easy contact via the chat function.
Technical additions to Heftruck.com with quote requests and integrations

Process optimization

Technical additions

And significant steps were also taken on the back end:

  • Direct quote request
  • Connection with Mailchimp
  • News module
  • Connection with Google Reviews

review

Ruud about the collaboration

Ruud is someone who likes to do business based on good faith.

"And thanks to Pim's transparency, that was immediately good," he says. "Communication is continuously more than excellent, even when things went wrong for a while and we didn't meet our original deadline. And we're not even finished yet! I look forward to all the beautiful things yet to come." according to Ruud Schildknegt.

Full screen view of the Heftruck.com homepage

Want to know more about the Heftruck.com case?

Would you like to know more about this case, or do you want to get started just like Heftruck? Contact us, Pim will be happy to tell you more.